Search Engine Optimization (SEO) is a skill that seems like magic to many. I’ve been through a lot of efforts recently to improve it on some really old websites. It takes a lot of time to figure it out if you are not using a Content Management System (CMS).
So if you’re interested in doing some SEO research for your site, it’s going to very difficult if you’re not using Drupal, Joomla, WordPress, or some other CMS. Obviously I use Drupal, and it makes life really easy.
1.) The nodewords module let’s you easily add/change your keywords, and even alter the update interval with search engine spiders. It also
2.) The robotstxt module allows for easy editing of the robots.txt file. However, many people forget to delete the default robots.txt file. Also, editing the robots.txt file is fairly easy even for a non-CMS website.
3.) The xmlsitemap module makes editing the sitemap a breeze. I usually refuse to manually edit a sitemap, but that’s just me.
That’s really all there is as far as basic tools. Keyword research is something you should google if you want more info.